As Senior Designer, and Agency Art Director I created the brand campaign materials which launched the Tribeca Film Festival
as well as other American Express sponsorships such as the NBA, the US OPEN, and the “The Seinfeld Superman” Webisodes.

Agency Art Director / Designer

Throughout my career I have focused on B2B and Financial services accounts. Such as the rebranding of American Express Small Business Services into OPEN the Small Business Network, GNC, Charles Schwab, Cotton Inc., IBM and Pep Boys to name a few.

Agency Art Director / Designer

Whether it was a DTC campaign recreating Dan Reeves’ moving real-life story of having a heart attack six weeks prior to playing in the Super Bowl and recovering to coach his team with the help of Zocor; or HCP work for leading brands; I have a healthy range of Healthcare experience.
Creative Supervisor / Designer

In order to command the value of one’s Al-Mamata, universities today need to be just as much a brand as Coca Cola. And considering the investment in a college degree, it is without question one of the most significant brand choices an individual will ever make.

Polytechnic Institute of New York had recently become a new affiliate of New York University— NYU-Poly.
A unified graphic approach to their communications was needed to convey brand leadership and enhance the strength of the institutions broad range of academic focus.

St. John’s University is the largest Catholic University in the United States. Messaging was designed to convey St. John’s unique approach to academics and learning. Based on the school’s rich history and Vincentian philosophy of learning through service, while also communicating the excitement and opportunities that come from being a part of a contemporary global university.

Creative Supervisor / Designer

Immerse Expeditions
Much like a Hindu Mandala which represents wholeness, the Immerse brand conveys the universal balance between man and nature. 
Creative Supervisor / Designer

Atlantis Paradise Island, Bahamas
While Atlantis, is a premium resort its mythical and eclectic brand personality was not reassuring prospective guests that it was in fact a contemporary upscale destination. A unified graphic language was developed and applied to all of the resort’s marketing and on-site communications in order to convey a consistent brand message of luxury at every touch point throughout the guest’s experience.

Cavit Wines
Trentino and Alto Adige are often referred to as "the fraternal twins of Italy." Together they form the northern most region of the countries landscape that defines the character of Pinot Grigio and Pinot Noir wines. Italian by Nature.
Creative Supervisor / Designer